It is widely accepted that lowering distribution costs is the fastest way to increase a hotel’s bottom line. However the journey there can be overwrought with difficulties and confusion.

In this paper, we’ll consider five new strategical beliefs that will help lower distribution costs in the long-term including:
 

• Multiple booking channels can exist sideby-side.
• Timing is critical to creating a balanced booking strategy and crafting buying behavior.
• A proper UX is as pivotal as price point.
• Loyalty is a natural byproduct of a highlevel booking strategy.
• Revenue management matters outside of bedrooms.